"I manage projects with Humanity, Efficience and Creativity"

At Cercare Medical, a pioneering company in perfusion imaging post-processing software, I was recruited by the newly appointed Vice President to establish and lead the marketing department.

In this role, I played a pivotal role in driving the company’s dynamic growth by developing comprehensive marketing strategies that enhanced brand visibility and market penetration in the medical imaging sector.

I coordinated and managed the launch of innovative software products, ensuring effective market entry and customer adoption.

I built a strong marketing team by recruiting, training, and leading talented professionals, fostering a collaborative and high-performance culture. Additionally, I spearheaded digital marketing initiatives, including website development, SEO, and social media campaigns, which resulted in increased online engagement and lead generation.

My efforts also included forging strategic partnerships with leading healthcare providers, research institutions, and technology companies to expand market reach and drive growth. I planned and executed successful industry events, conferences, and webinars to showcase Cercare Medical’s cutting-edge solutions and engage with key stakeholders.

Furthermore, I supported the company’s international sales efforts by developing tailored marketing strategies for diverse global markets, contributing to significant revenue growth. Conducting thorough market research and competitive analysis allowed me to identify opportunities and adjust marketing strategies accordingly.

My tenure at Cercare Medical was marked by a commitment to innovation and excellence, significantly contributing to the company’s position as a leader in the medical imaging software industry.

• Established a Strategic Marketing Department: Successfully created and led a marketing department to drive the company’s growth and market presence.
• Positioned Our Product as a Key Decision-Support Tool: Strategically positioned our software in the market, emphasizing its value as an essential decision-support tool in the medical imaging industry.
• Optimized Marketing Budget Allocation: Reorganized the marketing budget to ensure optimal allocation of resources, maximizing return on investment.
• Embraced New Digital Communication Experiences: Adapted and enhanced company communications to leverage new digital platforms and experiences, increasing engagement and reach.
• Managed High-Profile Event Participation: Oversaw the company’s presence at major industry events and congresses, including RSNA, ECR, ASNR, and JFR, ensuring impactful participation.
• Created Essential Marketing Assets: Developed critical marketing materials and assets that bolstered the sales team’s efforts and supported overall business objectives.
• Fostered Collaboration with Key Opinion Leaders (KOLs): Cultivated and developed relationships with KOLs to enhance the company’s credibility and influence within the industry.
• Coordinated Partner & Distributor Actions: Effectively coordinated and contributed to joint actions with partners and distributors, strengthening business alliances and expanding market reach.
• Bridged Cross-Departmental Collaboration: Facilitated cohesive operations by bridging various departments, including clinical, research, and sales, to ensure alignment and synergy in company initiatives.